Blog/News

Express Provides a $3.5M E-Commerce Facility to a well established Manufacturer.

Express Trade Capital (“ETC”) is thrilled to announce the addition of a $3.5MM B2C – Ecommerce financing facility to a well-established and fast-growing cashmere apparel manufacturer.

The client produces sustainable cashmere apparel sourced from ethically farmed and well pampered Mongolian goats.  Not content to be just another sheep in the herd, the client signed with Express over 6 years ago and obtained a multi-tier facility that included factoring, PO financing and both documentary and standby letters of credit.  Equipped with the proper facilities, the client wisely spent their time and capital, growing over 10x since starting with ETC.

In addition to producing high end, sustainable and affordable cashmere products, the client also employed savvy marketing skills to create quirky comedic content which garnered millions of views and helped rocket their online sales to over $25MM in annual revenue.

As their B2C ecommerce business took off and exceeded their wholesale revenue, the client needed additional assistance to keep up with heavy, growing demand.  They needed more capital but didn’t want to get fleeced by promises of quick cash at exorbitant rates. Naturally, they approached ETC based on the trust earned from shepherding their current facilities.  Upon discussion, it became clear these cashmere merchants needed more than mere cash – they needed a program that could scale along with their sales. 

Given the client’s solid longstanding history with the client and ETC’s deep knowledge of the client’s products and operations, ETC was able to quickly structure an e-commerce financing program to help them shear their sheep of expanding revenue. 

This facility allows the client to meet and exceed their internal projections and includes an accordion feature to expand the facility further based upon reaching certain credit milestones.  

This is just another example of how ETC can quickly deploy a vast suite of services to help clients grow and prosper.  Is ETC the GOAT of finance? Maybe. Maybe not.  But in this case, they certainly stepped up and led their flock to the promised land of greener pastures and great growth, ensuring their client’s capital needs shall not want.

Since 1993, ETC has been advising its clients on the following:

  • How to structure transactions for maximum profitability.
  • How to most efficiently move your goods from pickup to delivery to your customer.
  • How to manage cash flow and mitigate risk throughout the various stages of production and delivery.
  • How to eliminate bad debts.

To schedule a discovery call and see how ETC can help your business, contact us here ➡️ https://lnkd.in/e84Ti6hg


How to keep your business alive during a recession?

In the United States, recessions are a natural part of the economic cycle. While they can be difficult for businesses to weather, they can also present opportunities for growth and innovation. Here are 5 tips for how your business can survive and even thrive during a recession.

  1. Inventory & Interest Expense Management.

The first crucial point is to properly monitor your inventory levels. Too high of an inventory level will then require you closing out inventories at either cost or substantial potential losses which will have a negative impact on your gross margin. You will want to monitor and maintain the proper inventory levels going forward so that you are able to maintain your existing gross margin percentages.

Almost all business owners are dealing with higher interest rates as the federal reserve has been continuously increasing the prime rate to combat inflation. Companies need to be very cognizant of their borrowing needs and only draw down the minimum funds required to operate the business on a daily basis.  

To better plan for the management of the business, it’s recommended that companies do both: a full year cashflow forecast along with a rolling 3-month cash flow projection. While it is customary to do a 12-month projection, it is more appropriate to do a rolling 3-month projection to keep a good handle on constant changes in the economy as it relates to retail performance, interest rates, international politics etc.

Accordingly, if your business is seasonal in nature, it’s essential to monitor your inventory levels to make sure that if any potential adverse developments occur (that cause orders to be held back), your inventory levels are at a sustainable level.

2. Focus on Core Products. 

During a recession, consumers and businesses alike are likely to cut back on spending. This means that it’s more important than ever to focus on your core products and services. Identify the products and services that are most essential to your customers and concentrate on improving and marketing those offerings.

3. Expense Management as it relates to Overall Operations.  

Right sizing the business as it relates to expense management is imperative. If your sales volume is stagnating or decreasing, it’s vital that you look to right size the expenses, starting with payroll, which represents the biggest aspect of the expenses on the P&L side. However, a detailed review of all other operating expenses may uncover extraneous expenses which can be cut down or eliminated.

4. Embrace Digital Transformation.

In recent years, digital transformation has become increasingly important for businesses. During a recession, it’s even more crucial to embrace digital tools and platforms. This can help you reach new customers, improve your customer service, and streamline your operations.

According to a recent study by McKinsey & Company, companies that embraced digital transformation during the pandemic are more likely to see revenue growth and improved profitability in the coming years. This highlights the importance of investing in digital tools and platforms during tough economic times.

5. Maintain a Positive Attitude.

Finally, it’s important to maintain a positive attitude during a recession. This can be a challenging time, but it’s also an opportunity to innovate and grow. Stay focused on your goals and look for ways to improve your products. Remember that every business faces challenges, and that the most successful businesses are those that can adapt to changing circumstances.

According to recent statistics, a survey conducted by the National Federation of Independent Business found that 60% of small business owners feel optimistic about the future of their business. This shows that maintaining a positive attitude is a key factor in weathering tough economic times.

While recession can be a difficult time for businesses, with the right approach, you can overcome it and come out stronger on the other side.

At Express Trade Capital, we provide financing along with logistics solutions, and serve as your consultant – providing advice including:

  • How to structure transactions for maximum profitability.
  • How to most efficiently move your goods from pickup to delivery to your customer.
  • How to manage cash flow and mitigate risk throughout the various stages of production and delivery.
  • How to eliminate bad debts.

To schedule a discovery call and see how ETC can help your business, contact us here ➡️ https://lnkd.in/e84Ti6hg


Express Trade Capital’s feature in California Apparel News, February 2023 edition.

Express Trade Capital’s feature in California Apparel News, February 2023 edition. Mark Bienstock weights in on 2023 climate for manufacturers, retailers and consumers.

”As a result of a difficult 2022 holiday-sales environment, apparel importers and manufacturers are facing dual issues going into 2023. First is bringing their inventory back to a more manageable level. Many companies were dealing with a logistical logjam of too many containers arriving at the same time as well as missing the current season. This forced the retail community to postpone or cancel many orders. The importing and manufacturing trades are still carrying elevated inventory, causing added margin compression to their bottom lines.
Second, the rising interest-rate policy of the Federal Reserve to tame inflation is causing many in the apparel community to resize their respective entity structures as we are potentially heading into a recession. Cost containment throughout the entire manufacturing and selling ecosystem will be paramount to come out stronger once economic recovery is underway.”

At Express Trade Capital, we provide financing along with logistics solutions, and serve as your consultant – providing advice including:

– How to structure transactions for maximum profitability.
– How to most efficiently move your goods from pickup to delivery to your customer.
– How to manage cash flow and mitigate risk throughout the various stages of production and delivery.

This advisory capacity truly sets us apart from other financiers. It’s in our best interests to give you the best advice because our own profitability is determined by your success.

To read this top story on California Apparel News, click here ➡️ https://lnkd.in/gjxxDD84

To schedule a discovery call and see how ETC can help your business, contact us here ➡️ https://lnkd.in/e84Ti6hg


How Letters of Credit Can Benefit Your Business During COVID-19

By: Dina Davletshina, New Business Development

COVID-19 has disrupted nearly every part of our lives. Yes, the public health consequences are tragic. But along with this, small and large businesses alike are feeling significant economic pain. Companies in the consumer goods industry are encountering significant supply chain challenges and quickly shifting consumer spending habits. The retail and the apparel apparel industry in particular are facing their own share of supply chain challenges. The list goes on and on.

During times of such economic upheaval and uncertainty, normalcy disappears, once reliable customers start canceling orders and ask for extended payment terms. Stores suddenly close and it’s unclear whether they will ever open again. Shipping delays become more common and trading partners less flexible.

In this climate, all businesses need to reduce their risk to survive this economic storm. One way to do this is to leverage financial instruments like letters of credit (LCs), which can help achieve the highest risk-adjusted returns.

How Letters of Credit Can Benefit Your Business

Letters of credit offer businesses substantial advantages that are amplified by the uncertainty caused by COVID-19.

Supply chain risks and cancelled orders are a greater risk in this global pandemic, so letters of credit can give you more confidence that you’ll actually get paid.

Most prominently, letters of credit minimize risk for both buyers and sellers. Buyers are that their goods are shipped and documentation is in order before submitting payment. Sellers get the confidence they need to ship goods to their buyers.

Letters of credit are also helpful because they free up capital for both buyers and sellers. By using an LC, buyers do not need to leave deposits to start production. Instead, the LC is opened for the transaction’s full value, letting buyers more efficiently allocate their capital. Suppliers can then borrow against their letter of credit, which can provide them with more liquidity before the transaction closes. It is a win-win for both buyers and suppliers. 

Buyers and sellers may be transacting with new parties or others they may not fully trust, letters of credit can include provisions that must be satisfied before the transaction is completed. This can include everything from inspection of the delivered goods to specific delivery times. These provisions can ensure that your goods arrive in the precise manner that you expect – if they don’t, you have the option to reject the goods without payment or to seek a discount for the suppliers errors-

Helping Business Go Forward

It’s unclear when the COVID-19 crisis will end. In the meantime, business has become inherently riskier. There’s a greater chance that your suppliers and customers won’t pay for your goods and services. Because of this, letters of credit can help you continue business as usual while minimizing risk and preserving cash flow. For these reasons, we encourage you to leverage LCs when possible throughout this global pandemic.

At Express Trade Capital, we are happy to help you leverage all the the benefits of letters of credit. Banks require you to jump through several hoops (like collateral requirements or a prior credit relationship with the bank) to obtain a letter of credit. At Express Trade Capital, we have removed these restrictions by allowing clients to use our already existing LC facilities with out banks, thereby allowing you to quickly obtain LCs for your specific business needs without onboarding to a bank.

To learn more about how we can help you, don’t hesitate to click here.


Essential Updates for Businesses & Individuals

As each new day unfolds during the current COVID-19 crisis, we are continuing to keep you updated on important information that we believe is relevant.

We encourage you to research all your options and reach out to your account officer to discuss any issues you are facing and let us know how we can help you during these challenging times.

Financial Assistance Programs

Due to the market disruption caused by the COVID-19 virus, many stores are postponing, rejecting and even canceling orders, while others are delaying payment on existing receivables. We understand that these issues will cause cash flow problems for many of our clients.

There are federal, state and local public resources available to help businesses that are experiencing COVID-19 issues:

•  The Small Business Administration offers consulting and loan programs to help small businesses: https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources

•  For NYC based businesses, NYC Small Business Services offer programs that include interest free loans and grants to help small businesses cover payroll and other necessary expenses: https://www1.nyc.gov/site/sbs/businesses/covid19-business-outreach.page

•  For assistance outside of New York, please check with your state and local agencies as well as local SBA offices (listed at the bottom of the SBA website provided)

Duty Extensions

US Customs and Border Protection is accepting requests for a 7-day duty payment extension. Interested parties should send requests (name of importer and IOR#) to Director Randy Mitchell at randy.mitchell@cbp.dhs.gov.

The National Customs Brokers & Forwarders Association of America (NCBFAA), an industry group serving importers and exporters, has asked Customs for a 90-day tolling or deferral period, and Customs is considering the request.

IRS Pushes Tax Date to July 15

At a press conference held late Friday, Treasury Secretary Steven Mnuchin announced that the in addition to the extension on the Federal tax payment deadline, the filing deadline has also been delayed by 90 days.

•  This postponement applies to any individuals, trusts, estates, partnerships, associations, and companies or corporations.

•  Taxpayers do not have to file Forms 4868 or 7004 for an extension.

•  There is no limitation on the amount of the payment that may be postponed.

•  No interest or penalty is due during the 90-day extension. 

•  Interest & penalties on postponed Federal income tax filings and payments will begin to accrue on July 16, 2020.

State Filings

State filing information is still being updated for all states, including New York. For further information on State filing updates, check out : https://www.aicpa.org/content/dam/aicpa/advocacy/tax/downloadabledocuments/coronavirus-state-filing-relief.pdf.


Green Your Business

Sadie Keljikian, Express Trade Capital

The devastating effects of climate change have rapidly increased in the last few years. As a result, businesses of all sizes and across industries are taking it upon themselves to be more eco-friendly. Though most business owners recognize the urgency to reduce their wasteful or pollutive practices, many are concerned about the cost and complexity of implementing greener habits. Although some large-scale changes can be expensive, investment in environmentally sound systems absolutely pays off over time. Here are some of the ways your business can adjust its practices to take better care of the environment.

Change Your Lightbulbs

One of the simplest things your business can do to reduce energy use is to change your lightbulbs. Halogen incandescents, compact fluorescent lamps (CFLs) and light emitting diodes (LEDs) use 25-80% less energy than regular incandescents and last 3-25 times longer. Some cost slightly more initially, but more than cover their own price in longevity and reduction in your energy bills.

Recycle Everything

Recycling your paper, plastic and metal goods is a great start, but these days, it’s remarkably easy to find facilities that will recycle just about everything. Specialized recycling centers nationwide allow customers to deposit old electronics, appliances, batteries, and other items that were once difficult or impossible to recycle. Many of these centers even offer pick-up services for businesses that need to remove large amounts of heavy equipment at once.

Encourage Your Employees Not to Drive

One of the biggest problems employees face, regardless of location or industry, is their daily commute. Although they may be tempted to drive, encouraging them to carpool, bike, or use public transportation can drastically decrease your workforce’s negative impact on the environment. This can be as simple as posting a sign-up sheet in your workplace for carpools based on location and/or department.

If you’re located in one of the many cities that offer bike sharing, you can offer to pay for some, or all of the cost of your employees’ bike rentals should they choose to ride to work. You can also offer employer transportation benefits to those who use public transit. Regardless of which method(s) you choose, offering your employees a simple, inexpensive alternative to driving to work is a wise move.

Switch to PCW (Post-Consumer Waste) Paper

Although the world has largely transitioned to paperless documents, some businesses can’t avoid printing on a regular basis. If your business requires printing, make sure to use PCW paper products and packaging wherever possible. Although recycled paper is an improvement on new, or “virgin” paper products, it isn’t a regulated designation. Only PCW products are made entirely from recycled paper. They also use 45% less energy and create half as much waste in the manufacturing process as traditional paper products.

Eliminate Excessive Packaging and Single-Use Items Wherever Possible

This one can be a bit harder for employers to accept, but things like single-use coffee pods, plastic cutlery, water cooler jugs, and styrofoam cups make up a significant portion of the excessive waste North America produces. As an alternative, consider regular coffee, a water filter and reusable dishes and cutlery to keep your workplace from producing unnecessary trash that won’t biodegrade. You’ll also save the money you would’ve spent on refills for your water cooler, disposable dishes, and cutlery.

Clean Up Your Cleaning Products

Cleaning your office with harsh chemicals isn’t just bad for the environment, it’s bad for your employees. Harsh cleaning products can cause allergic reactions and other cumulatively negative effects on your workforce’s health. Switch out your cleaning products for their green alternatives and you’ll find your workplace a much happier, more energetic environment with fewer sick days.

There are dozens of small changes you can make to create an office culture that takes better care of the environment. Business owners are too often bogged down by the idea of installing solar panels and other environmentally sound systems that are effective, but expensive and impractical. By implementing these small, inexpensive changes, you can dramatically decrease your business’s carbon footprint and inspire your employees to do the same in their private lives. A healthy planet is good for people and businesses alike!


Business Credit 101

Sadie Keljikian, Express Trade Capital

One of the most crucial components to effectively fund a business is its credit history. Credit reports help lenders determine how likely a business or individual is to repay their debt. While most individuals are aware of their credit scores, too many don’t know where those numbers come from or what details go into determining them, let alone how business credit is measured. Here are some of the basics of building and maintaining good credit as a business.

  • Simple steps to establishing a business’s credit.

As a fledgling business owner, the thought of establishing your business’s credit from square one may seem a bit daunting, but don’t be discouraged. Most of the processes involved in establishing good credit will serve you and your business in more ways than one.

First, you’ll need to either incorporate your business or form an LLC to establish your business as a legal entity. Then, you’ll need to get an employer identification number (EIN) from the federal government and open a bank account on behalf of your business. This is essential to legitimizing your business and ensuring that your personal and professional finances are appropriately differentiated. There are corporate service providers that can help with these steps if you feel ill-equipped or nervous.

Finally, you should register for a DUNS number with credit reporting agency Dun & Bradstreet. A DUNS is a nine-digit number that allows the agency to identify your business’s location and financial activity. Although it isn’t absolutely necessary, a DUNS number will simplify financial reporting on behalf of your business and allow creditors and suppliers to easily run a credit check on your company. These steps will help you establish a transparent, trustworthy business and taking them early will serve you well as your business grows.

  • Business and personal credit reports are different.

If you seek funding for your business, your personal credit may not have much bearing unless you are the sole owner and your business is very new. It’s also important to note that while personal credit scores range from 300 to 850, business credit scores usually range from 0 to 100. Lots of uninformed entrepreneurs are shocked and confused to find a much lower number than expected when they check their business’s credit score, so don’t fret.

It’s important to stay on top of your business’s credit and ledger even if you don’t currently need funding, as you never know when you might need a financial boost to seize a growth opportunity. The best way to ensure that your business has optimal credit and financial records is to pay all your bills (including utilities and rent on your workspace) consistently and on time. The better your business’s credit, the more options you will have if you decide to seek out funding. It is also important to note that credit reporting is less consistent for businesses than for individuals. This means that creditors will often ask to see a more thorough history of your business’s finances than you might expect, so even small delinquencies are likely to show up.

  • If your business’s credit is compromised, don’t panic!

Although your business’s credit score is important, a temporarily low score isn’t necessarily a death sentence. Low credit scores are usually a symptom of overzealous borrowing and/or underwhelming revenues, but they can be remedied over time. Provided you find a way to pay off your business’s debt, its credit score will gradually recover. If you find that your operational costs make it difficult for you to pay off your debt without accruing more, there are alternate ways to bridge those financial gaps.

If production costs are straining your working capital, consider seeking financing against your open purchase orders or invoices. The primary benefit of these kinds of financing is that they generally rely on your retail customers’ creditworthiness rather than your own. This means that rather than depleting your funds to produce large orders and/or struggling to stay afloat while your customers take their time to pay, you can receive the bulk of those funds upfront. The other benefit is that in many cases, you don’t need to repay your financier. Private lenders that offer financing against receivables will often collect from your customers on your behalf, so you’ll save time as well as money.

In short, carefully managing your business’s credit and general financial activity affords you a lot of options to mitigate the challenges that come with growth. The more consistent your financial records, the better you will be able to handle changes and recover from any difficulty your business may face in the future.

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Handling SBA Loan Lags

Sadie Keljikian, Express Trade Capital

The current government shutdown is the subject of nation-wide distress for myriad reasons. Sources are reporting that the shutdown, which is officially the longest in US history, has delayed public services like tax refunds, food, beverage and aviation product safety inspections, and millions of dollars in Small Business Association loans.

Generally, the SBA handles approximately $200 million in loans daily, but since the shutdown began, they’ve been unable to provide any financing aside from disaster assistance. As a result, hundreds of small businesses nationwide have waited a month for vital funds to help them grow and operate.

While many of the delayed loans are relatively small amounts, nearly 40% of them are known as 504 loans. These are meant to help business owners purchase real estate or costly equipment and can amount to $20 million or more. Regardless of quantity, many small business owners who rely on these loans are wondering how to bridge the gap until SBA loans are readily available again. The answer depends on where each business falls in the wide variety of industries the SBA serves.

Substituting these loans directly is tricky. If you or your business have very good credit, you may be able to replace your SBA loan with a regular bank loan, but it will likely take at least 60 days to reach you, which is decidedly unhelpful when speed is a priority.

We’ve discussed creative financing methods before, but not in terms of which methods are fastest. Depending on your budget, there are a few options that will give you access to quick funding for your business:

  • Factoring your receivables.

If you’re selling goods to creditworthy retailers, you can receive financing against your unpaid invoices. Provided you have all necessary materials and enough volume to qualify, you may receive funds within a day or two with this method.

  • Finance your purchase orders.

Purchase order financing (or PO financing) is a method designed precisely for wholesalers who need help covering production and shipping costs while they wait for their customers to pay. So, if you have purchase orders from creditworthy customers and need to bolster your business’s funds, PO financing is a great option.

  • Borrow against your unsold inventory.

If you have a stockpile of unsold inventory and a solid track record of consistent sales, you can borrow against your unsold inventory. This can take slightly longer than financing against your receivables or purchase orders since it requires a field examination (as do any lending arrangements involving goods, equipment, or real estate), but can be a highly useful tool if you find yourself in a slow season.

  • Enter a merchant cash advance agreement.

If your customers pay you with credit or debit cards regularly, you may want to consider merchant cash advance options. Merchant cash advance arrangements, or MCAs, aren’t technically considered loans, but operate in a very similar way. At the onset, you receive a lump sum in exchange for a percentage of your future credit/debit card sales. With an MCA, you will receive funds very quickly, but it is important to note that this is by far the most expensive option, as interest tends to run extremely high among MCAs and compounds over time.

There are numerous ways to handle an unexpected lag in your business’s operational funds, but be careful not to let an urgent situation lead you to poor lending choices that could hurt you down the road.

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Tackling Common Problems, Part 2

Sadie Keljikian, Express Trade Capital

There are numerous difficulties associated with starting a new business. Establishing sustainable practices that leave room for growth is complex, but crucial to building a successful company and brand. We’ve already talked a bit about smoothing out cashflow and creating a sensible production process, but now let’s talk about some of the vaguer aspects of building a business:

  • Problem: you’re in the early stages of building your business and while you know what products you want to design and sell, you aren’t sure how to establish a brand for your business. How can you differentiate yourself from your competitors and create your own space in the market?

Establishing a brand is one of the most complex and crucial steps to building a successful business. Without a clear voice and intention, you are likely to get lost in a sea of businesses that sell similar products. The first step is to identify your niche: who is most likely to buy your products? Do your products appeal to an underrepresented demographic, or will you have to work hard to stand out among a large, commercially popular group?

Once you’ve figured out who your target audience is, you can start thinking about ways to more effectively appeal to that demographic. You may want to think about what else is popular or important among the people who buy your products and take a multi-pronged approach. There are a few ways to approach this depending on your priorities and preferences.

Most businesses have an overarching goal or company philosophy that guides their practices. Some businesses even take a stance on sociopolitical issues, as Uber, Lyft, and several others famously did after the 2016 election. While this isn’t necessarily a bad idea, it’s important to consider the fact that you may lose as many customers as you gain in doing so, depending on the issue and stance you choose. Some less divisive tactics include supporting a charitable cause and advertising your involvement or arranging a licensing agreement with a public figure (social media influencer, celebrity, etc.) who is relevant to your target demographic.

Another potential way to build your brand is to partner with a company in a similar field. Associating your business with an already trusted brand is a great way to establish yourself as a legitimate competitor and begin to form valuable relationships across your industry.

  • Problem: you recently decided to start hiring a team and expanding your business, but you’re not sure where to look or how best to choose new employees, especially since you can only hire a small number of people within your current operational budget. How can you ensure that you’re building your business in the most efficient and practical way?

We’ve talked about the complexities of hiring a new team within a limited budget before, but the key factors to consider are universal. Before hiring anyone, identify your business’s needs and do some research to determine the most efficient solutions. There are almost certainly businesses just like yours who’ve already figured out the best approach through trial and error, so looking into their methods will often save you the trouble of learning the hard way.

Once you know what you need, boil it down to the essentials and act as quickly as you can without rushing the decision-making process. The benefits of hiring the right people dramatically outweigh the cost of additional salaries, especially when your existing team is massively overloaded with work. As long as you vet your potential employees carefully and hire the best people you can, you’ll have a solid foundation for your team as it continues to grow.

  • You’ve got a great team and your business is growing more quickly and dramatically all the time. You’re excited, but you start to realize what Peter Parker learned from his uncle: “with great power comes great responsibility.” Having a growing and thriving business is the goal, but before your business reaches its potential, you need to consider things like healthcare and human resources if you want to keep your employees happy. You value the employees you have and want to do right by them, but how do you start?

Employee resources and benefits are crucial to a growing business, but the vast array of options and variables can be difficult to sort out without prior experience. Obviously, you should work out your budget and do your research, but if you plan to secure health insurance first, it is wise to hire a trustworthy insurance broker. The broker will be able to walk you through the options available within your budget and explain any complicated jargon that may confuse you.

If you decide to establish your human resources department first, however, you may find that you’ll be better equipped to approach employee benefits without needing a broker. Many small businesses start out without a human resources department, leaving employment issues to the owner or individual department heads. This can work for a while, but as the business grows, those responsibilities can quickly become overwhelming, especially for those who aren’t HR professionals. Hiring an HR professional will free up other employees to take better care of their regular responsibilities, plus your HR person will be qualified to ensure that your business is operating within legal parameters and isn’t risking a lawsuit.

In both cases, guidance from an experienced professional is a massive advantage, especially since a wrong move could cost your company dearly.

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